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Strong follow up is the key...

19 May 2021 5:38 PM | Kerry Kathleen Heaps (Administrator)

The meeting planning industry can be frustrating to navigate as a  Speaker.  Dates are changed, educational lineup is altered, etc., which makes the process of following much more crucial in this industry.  As a Speaker, the responsibility of follow up lies in our hands.  I've compiled a few tips to help you stay organized during the journey:

1.  Keep a journal.   For our clients, we have a special speakers journal that details every call a meeting planner.  This way, everything is in the same place, dates of calls, what transpired, what needs to happen with follow up and it can easily be put on the schedule for the next follow up interaction.

2.  Write detailed notes.  So many speakers make the mistake of thinking they will remember everything.  Make sure you jot down all the notes you can, this is going to help you with follow up, especially if that has to occur 3 months later.  

3.  Have a list of follow up activities.  Make a list of tasks you can do as light touches with your prospects.  Some can include, sending connection requests on social media, sending a thank you note in the mail, sending a podcast or interview that you have recently completed, making a beneficial introduction, sending an article of interest or industry related.  

You will find that doing these tasks will keep your pipeline filled, it will also keep your name in front of the meeting planner in a positive way. 

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